How Ecommerce Brands Have Responded to COVID-19 to Maximize Sales

March 23, 2020

With the ongoing panic and evolving landscape that COVID has placed on our everyday lives, consumers along with fashion brands are scrambling to adjust. Being ahead in both consumer purchasing trends and potential internal inventory issues is critical to ensuring your brand is prepared during these uncertain times.

As social distancing and isolation measures expand, opportunities to see increased transactions from changes in consumer behavior and bottom-of-funnel acquisition is critical!

What You Should Be Doing

What You Should Avoid Doing

2019 brought unprecedented growth in ecom as consumers continued expanding the gap between retail and online sales. Those who were hesitant or downright against placing orders for apparel online are now being forced to pivot their shopping habits. The long-term impact of utilizing e-commerce and mobile devices leads to consumers continuing these behaviors in the future.

During the SARS pandemic of 2002-2004, Alibaba morphed from a small ecommerce company to being the premier retail establishment in Asia. It is not always comfortable finding ways to grow and profit while watching others falter. Those who have been through the most recent economic crises understand that there is light at the end of the tunnel for those that are prepared. Our goal is to extract more value from consumers and improve customer loyalty in the process. Investing in your largest growth segment is critical to increasing your revenue stream. Knowing which channels have the lowest customer acquisition cost (CAC) will allow you to increase marketing spend in the correct areas.

If you are a brand that has come to realize the importance of maximizing your ecommerce sales during these unprecedented times, please reach out to us via our contact page. You will be sent times to speak with our CEO directly and have an honest and transparent conversation about your digital needs. SkyDiamond looks forward to partnering with you in increasing your revenue and brand growth!

Jonathan Szedeli

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