Prive
Revaux
- Identified $30k in wasted paid social adspend on FB and IG campaigns.
- Cut non-performing campaigns and increased ROAS on existing campaigns.
- Shifted focus to acquiring new customers and amplifying revenue channels.
$30k
in wasted ad spend fixed
$871k
incremental revenue generated
Naked
Cashmere
- Increased organic traffic for non-brand search terms relevant to cashmere.
- Optimized Ad spend Performance, Google Analytics and Tag Manager for segment based data analysis.
- Created customer lifetime value models by customer segments and by first product purchased.
138%
Helped increase Organic Search Engine Revenue
18%
Increase Ecommerce Conversion Rate
Mother
Denim
- Created Multi-Channel attribution models for measuring Affiliate program performance.
- Assisted in a platform Migration from Magento to Shopify.
- Amplify the effectiveness of organic search and email revenue from PR events.
62% (YOY)
Helped increase
Ecommerce Revenue
12%
Increase Conversion Rate
while maintaining AOV
Frank
& Eileen
- Optimized Google Ads performance for Branded Search, Non-Brand Search and Google Display Network.
- Optimized website information architecture and user onsite pathing.
- Assisted in a platform Migration from Magento to Shopify.
124% (YOY)
Helped increase
Ecommerce Revenue while maintaining Conversion Rate and AOV
ReserveBar
- Completed a platform Migration from Magento to Shopify the Week before Black Friday.
- Increased organic traffic for non-brand search terms.
- Optimized average order value and free shipping spend hurdle through A/B Testing.
60% (YOY)
Helped increase
Ecommerce Revenue
62%
Increase
Conversion Rate